了解一个新名词: CRM | 阿七涂画

March 29th, 2009

了解一个新名词: CRM

Category: 博言, 技术, 网络, Author: 阿七, Popularity: 5% [?]

了解一个新名词: CRM

 

         一个偶然的机会,来到了AIMcrm这个网站。这个网站主要介绍一个按需基于网络的软件,应用来管理处理销售线索。在这里学习了一个新的词语:CRM。

     CRM具体含义引用如下:

CRM(Customer Relationship Management),即客户关系管理。这个概念最初由Gartner Group提出来,而在最近开始在企业电子商务中流行。CRM的主要含义就是通过对客户详细资料的深入分析,来提高客户满意程度,从而提高企业的竞争力的一种手段。

          CRM客户关系管理,是最近几年在国内才有的词,大概是伴随着年日年和电子商务的大潮而进入中国的。

          现在在企业管理上,这类软件需要的比较多,销售线索管理、销售团队管理、销售能力自动化、广告系列管理等等,都是CRM软件的范畴。

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        I know the word of AIMcrm is form aimcrm.com. aimcrm.com is a good ORM site with ORM news and informations.

        Then what’s the mean of CRM?

CRM (Customer Relationship Management), that is, customer relationship management. This concept was first proposed by Gartner Group, and beginning in the recent popularity in the enterprise e-commerce. The main meaning of CRM is the customer detailed information on in-depth analysis to improve customer satisfaction, thereby enhancing the competitiveness of enterprises as a means.

           In China, CRM customer relationship management is accompanied by approximately  for severl years. And it has a good prospects for development.

           CRM includes  sales lead management, sales team management, sfa(sales force automation), campaign management and so on. The software of CRM can help you manage these items better.

什么?上面的文章不过瘾?我还特意准备了这些:

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3 Comments so far

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  1. Gravatar Icon 林晨 Says:

    突然发现,博主开始写英文的了

  2. Gravatar Icon 沈阳塑料托盘 Says:

    CRM见过很多的哦。我们公司用的青岛英网开发的CRM,SQLserver+.net,我觉得很一般,关键是价格便宜,不知道国内还有没有其他的大的CRM软件商。

  3. Gravatar Icon 制服诱惑 Says:

    国内我还没有见过比较不错的CRM

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